BBA

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Overview

Programme Overview : BBA

The three-year Bachelor of Business Administration programme is designed with the objective of making students corporate-ready, either to become entrepreneurs, junior level executives in the industry, or to pursue higher education, by equipping them with a holistic view of the business environment, basic business functions and their interrelationships. The thrust of the programme is on attainment of emotional maturity and personality development of students through acquisition of analytical and problem-solving capabilities.

The Programme is equally divided into six semesters. The pedagogy will include Classroom lectures, Lab sessions, Case studies, Seminars, Projects and Presentations.

Course Details

SEMESTER-1 SEMESTER-2 SEMESTER-3
PRINCIPLES & PRACTICES OF MANAGEMENT BUSINESS ORGANIZATION & ENVIRONMENT MARKETING MANAGEMENT
MICRO ECONOMICS INANCIAL MANAGEMENT - 1 FINANCIAL MANAGEMENT - 2
MACRO ECONOMICS HUMAN RESOURCE MANAGEMENT - 1 HUMAN RESOURCE MANAGEMENT - 2
IT IN MANAGEMENT - 1 BUSINESS MATHEMATICS & STATISTICS - 1 BUSINESS MATHEMATICS & STATISTICS - 2
MARKETING MANAGEMENT - 1 IT IN MANAGEMENT - 2 BUSINESS TAXATION
COMMUNICATIVE ENGLISH BUSINESS ENGLISH CORPORATE COMMUNICATION
SEMESTER-4 SEMESTER-5 SEMESTER-6
STRATEGIC MANAGEMENT RETAIL MANAGEMENT SERVICES MARKETING
STRATEGIC MANAGEMENT RETAIL MANAGEMENT SERVICES MARKETING
PRODUCTION AND OPERATIONS MANAGEMENT INDIAN FINANCIAL SYSTEM INTERNATIONAL FINANCE
OPERATIONS RESEARCH AND LOGISTICS SECURITY ANALYSIS & PORTFOLIO MANAGEMENT RISK MANAGEMENT
PROJECT & EVENT MANAGEMENT PROJECT & EVENT MANAGEMENT BUSINESS LAW AND INDUSTRIAL RELATIONS
MARKETING RESEARCH OJT: ON-THE-JOB-TRAINING [4 WEEKS INTERNSHIP IN AN INDUSTRY] MANAGEMENT THESIS [BASED ON 2 WEEKS INTERNSHIP IN SERVICES INDUSTRY]

Add-on Courses:

Along with core courses stated above, following add-on courses are offered to the students absolutely free.

  • Preparatory classes for CAT/MAT & Bank PO in collaboration with The KnowledgeTree (www.theknowledgetree.com).
  • Customized modules for Soft Skills & Personality Development.
  • Certificate course in Foreign Language.
  • Language Lab aided Preparatory Classes for “BEC” certification from Cambridge University.

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WHY BBA ?

Students having BBA degree are considered as professionals. Initially, in a company BBA graduates are recruited as Executives or Management Trainees and with experience they are promoted to Managerial position. Number of opportunities are available in sectors like Retail, Banking & Financial services, IT/BPO/KPO, Telecommunication, Advertising, Media, FMCG, Consumer durables, Automobiles etc. If we talk about Banking sector, next year, more than 15 new private banks are opening. Real Estate and Retail sector are also doing very well. Opportunities are immense, BBA qualifies for various master degrees. One of the most demanded master degree is PGDM/MBA. If a student opts for PGDM/MBA after his BBA, he can grasp things very easily and will have clear idea when choosing specializations. They also have an advantage in courses like CA, ICWA, CFA(Chartered Financial Analyst), CS (Company Secretary).
Many BBA graduates choose to be entrepreneurs in their life. They gain complete knowledge about marketing, advertising, finance, human resource, banking, during their course and then start their own business.

There are at least four good reasons why one should invest in a BBA degree :

  1. To understand the underlying dynamics and principles of business - For aspiring entrepreneurs, studying for a BBA is the best way to learn the nuts and bolts of business management. In the past, entrepreneurs could succeed in business with just guts and intuition. But in this hyper-competitive and fast-changing world, aspiring entrepreneurs need modern business management skills to survive and thrive successfully.
  2. To qualify as a professional manager - The BBA degree could open the door to the business world. Now when we look around, everything is a business, be it Bank, Hotel, NGO, BPO– even traditional sectors like Health Care (hospitals) and education are run by competent managers. BBA degree will help you build career in management and give an advantage against those without the management degree.
  3. To prepare for senior management positions - BBA+MBA is a means to acquire a broader perspective of business issues and of sharpening managerial skills. This will make you eligible for taking more responsible managerial positions and move ahead of others.
  4. To be eligible for any Graduate level Government Jobs.

Some of the promising sectors where BBA graduates are in great demand are-

  • Retails Sector
  • Telecommunication
  • Print & Electronic Media
  • Advertising
  • Event Management
  • Real estate
  • Hospitality
  • Travel & Tourism
  • Health Care
  • Pharmaceutical
  • FMCG (Fast Moving Consumer Goods)
  • FMCD (Fast Moving Consumer Durables)
  • IT / ITES / KPO / BPO
  • Automobiles
  • Publishing

Fee Structure

Semester Tuition Fee (Rs) Examination free(Rs) Total fee(Rs) Payment Date
1st Rs. 27,000/- Rs. 5,500/- Rs. 32,500/- At the time of Admission
2nd Rs. 25,000/- Rs. 4,500/- Rs. 29,500/- By 15th Jan
(1st Year)
3rd Rs. 25,000/- Rs. 4,500/- Rs. 29,500/- By 15th Jun
(2nd Year)
4th Rs. 25,000/- Rs. 4,500/- Rs. 29,500/- By 15th Jan
(2nd Year)
5th Rs. 25,000/- Rs. 4,500/- Rs. 29,500/- By 15th Jun
(3rd Year)
6th Rs. 25,000/- Rs.4,500/- Rs.29,500 By 15th Jan
(3rd Year)
TOTAL Rs. 1,52,000/- Rs. 28,000/- Rs. 1,80,000/-

Hostel Charges:

5000/- per month
Separate hostel for boys and girls with Wi-Fi and gym.

Payment Date: By 5th of each month

Rs.5000/- For Summer and Winter Uniform

Note:

1. All Payments should be done through Cheque or Demand Draft drawn in favour of “International School of Management” payable at Patna

2. University charges are included in the fee.

3. 60% above Rs 10,000/- Scholarship.

4. Son and Daughter of Police and Defence personnel Rs 12000/-scholarship

Eligibility

Minimum 50% required in 10+2 from any recognised higher secondary education board with English as a subject.

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